The Extraterritorial Reach of Trademarks on the Internet

By: Yelena Simonyuk

The advent of the Internet means incredible opportunity for global interaction. Consumers in Asia can buy from a small business in Louisiana, and businesses can advertise to a much wider market for a fraction of the cost of traditional media. But these benefits come with a dilemma: what to do about trademark infringement on the Internet. In a virtual world with no borders, what (and where) is the law?

Cite: 2002 Duke L. & Tech. Rev. 0009

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